Why Accessibility is Crucial for Ecommerce Websites ?

E-commerce websites have a responsibility to be accessible to all, and over 150 businesses since 2024 trust Elite Site Optimizer to help them meet that standard. By making their stores accessible to everyone, including those with disabilities, these businesses have improved customer experience, increased sales, and avoided legal risks.

Broaden Your Customer Base

Make your products and services available to everyone, including people with disabilities.

Enhance User Experience

A website that’s easy to navigate benefits everyone, improving customer satisfaction and reducing bounce rates.

Improve SEO

Search engines favor accessible websites, which can boost your search rankings and visibility.

Features of ESO Accessibility Checker for Ecommerce

Comprehensive WCAG Compliance Testing

ESO’s Accessibility Checker scans your entire website to identify accessibility issues that could affect people with disabilities. The tool evaluates all pages against WCAG 2.1 standards (Levels A and AA), ensuring your website meets globally recognized guidelines for accessibility.

Automated Website Scanning: Our tool automatically crawls all your site pages, including product listings, checkout flows, and promotional banners, to find accessibility barriers.

Real-Time WCAG Evaluation: Every page is checked against WCAG 2.1 standards to ensure compliance for all users, including those relying on screen readers, keyboard navigation, or other assistive technologies.

Checkout and Forms Accessibility

Forms and checkout processes are crucial in e-commerce, and accessibility issues can result in abandoned carts or lost sales. ESO helps you identify and fix barriers that could affect customers with disabilities.

Accessible Forms: Ensure all forms (login, sign-up, shipping information, and payment details) are properly labeled and navigable by keyboard.

Button and Link Text: Ensure that buttons, checkout links, and call-to-action buttons are clearly labeled and easy to interact with for all users.

Accessibility for Product Images, Descriptions, and Multimedia

Ensure your product images, videos, and other multimedia elements are accessible.

Alt Text for Images: Check that all images, including product photos, have descriptive alt text for visually impaired customers using screen readers.

Accessible Video Content: Verify that video content has captions or transcripts for deaf and hard-of-hearing users.

Multimedia Controls: Ensure video players and interactive media elements are fully keyboard-navigable and accessible.

Color Contrast Checker

Ensure that your text and interactive elements are easily readable by users with visual impairments.

Color Contrast Evaluation: The Color Contrast Checker scans your site’s text and background to ensure compliance with WCAG 2.1 contrast ratios.

Minimize Vision Impairments: Improve accessibility for users with color blindness or low vision by ensuring sufficient contrast between text and background elements.

Severity Classification: The tool categorizes issues as Critical, Serious, or Minor, helping you prioritize fixes.

How ESO’s Accessibility Checker Works for Ecommerce ?

Automated Scanning

ESO automatically scans all pages on your e-commerce website, including product pages, checkout pages, and user-generated content.

Real-Time Evaluation

We compare your site against the latest WCAG standards to ensure compliance.

Detailed Accessibility Reports

Receive reports that break down issues by severity, provide guidance on how to fix them, and highlight areas for improvement.

Continuous Monitoring

Ensure ongoing compliance with regular accessibility checks as you update your e-commerce website.

Start Enhancing Your Ecommerce Site’s Accessibility Today

Ready to make your e-commerce website more inclusive? Try our free accessibility test and get a detailed report of your site’s performance against WCAG standards. We’ll help you identify accessibility issues across your product pages, checkout flow, and digital documents.
Get a free accessibility audit