You know that feeling when you go on a website that takes an eternity to load. It’s frustrating, right? For businesses, this is a quick way to lose customers. This is the exact reason why Google came up with Core Web Vitals. These focus on the speed at which a site...
The majority of global web traffic comes from mobile devices. It is how humans most commonly consume content. It’s easy, fast, and literally at your fingertips. This shift from computer systems and laptops to mobile devices has changed the way content is consumed, and...
The way people search is changing at a rapid pace. Just a few years ago, the primary focus of websites was to be optimized for Google’s blue links and other list-style links on the search result pages. Then came voice assistants, rich snippets, and AI-driven search...
Do you remember the days when you had to use coupon codes that came on small cards to get a discount on a purchase? Those days are long gone. The growing popularity of smartphones has encouraged customers to look for special offers, discounted deals, and exciting...
Web accessibility is the need of the hour. According to the latest surveys, companies without accessible websites lose out on a whopping USD 6.9 billion in revenue. If you want your business to take on the societal responsibility of catering to the needs of people who...
In the fast-paced world of e-commerce, standing out and driving sales are paramount to the success of any online business. As consumers have become increasingly discerning and spoiled for choice, optimizing the customer experience to convert browsers into buyers has...
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