Christmas Holiday Ecommerce Checklist: What Your Website Must Have to Convert Shoppers

Christmas Holiday Ecommerce Checklist: What Your Website Must Have to Convert Shoppers

In the case of small businesses, the most crucial period of the year with regard to the growth of ecommerce is during the Christmas holiday season. Shoppers come with high intent, low patience and an unlimited amount of alternatives at the touch of a button. Even the...
How Small E-Commerce Brands Can Compete Through Better Accessibility

How Small E-Commerce Brands Can Compete Through Better Accessibility

For small e-commerce brands, the challenge of competing against the huge marketplaces and huge budgets of their larger competitors is an ongoing fight. However, one of the best ways to set themselves apart is through accessibility. An accessible online store does more...
Top 7 E-Commerce Website Development Mistakes That Are Costing You Revenue

Top 7 E-Commerce Website Development Mistakes That Are Costing You Revenue

Ecommerce businesses spend enormous amounts on marketing, product photos, and ads. Yet, they forget the part responsible for driving conversions, that part is the website structure and usability. Simple ecommerce website development mistakes, such as technical...
Why Color Contrast and Font Choices Matter More Than You Think in E-Commerce

Why Color Contrast and Font Choices Matter More Than You Think in E-Commerce

The aesthetic of an e-commerce site: its colors and fonts, is more than surface-level decoration. People make judgments of a product within seconds, and color contributes significantly to this judgment. When the stakes are higher with e-commerce, as any click or...