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Globalized vs Localized eCommerce Marketing Strategies

Globalized vs Localized eCommerce Marketing Strategies

The internet has opened up several opportunities for SMEs and large-scale organizations. Gone are the days when the competition was confined to the local boundaries. First of all, businesses did not have the budget to globalize their business by advertising their...
Changes in search due to COVID-19

Changes in search due to COVID-19

Since the outbreak of the deadly coronavirus pandemic, people are noticing drastic changes in every aspect of their lives. This extends to Google search trends as well, as the primary concern of every netizen is to stay up-to-date regarding COVID-19, in terms of the...

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