As the younger generation comes of age, it’s clear that they have developed unique habits that put them at the forefront of the mobile commerce revolution. Generation Z, roughly aged 8 to 23, uses mobile devices more frequently and with greater familiarity, and as the...
With many businesses struggling to reach their customers during the pandemic, now is the time for companies to improve their use of text and mobile messaging to connect with users anywhere. Text messaging is a powerful tool to instantly reach targeted segments of your...
When you write content, you need to do so, keeping in mind the audience, i.e., the reader. Say, for instance, you are developing content for a home service website. The content is primarily for a company that offers plumbers, electricians, construction workers, and...
A podcast is probably not the first thing that crosses your mind when you think about digital marketing. But, this online marketing technique is still considered an effective way to grow your business in a crowded marketplace. Podcasts are the audible versions of a...
With digital marketing at its peak, it has become essential for every business to include social media marketing under its strategy for efficiently reaching other businesses as well as consumers. Twitter, amongst all, has proven its worth in delivering short &...
In the past months, retailers have adapted to a drastic reduction in traffic to physical stores. As Black Friday approaches, retailers are hoping for a normal holiday season, but customers are warier of visiting crowded stores, and businesses are incentivized to drive...
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